- The interview might have been a bit unfair to google. Tim Wu mentioned Google many times in a negative light. Although he did acknowledge that Google drew a line separating organic search results from ads, I don’t recall him saying anything that put this into perspective in the context of other competitors. คือเขาไม่ได้พูดว่ากูเกิ้ลน่ะ อาจจะเลวน้อยกว่าคนอื่นแล้วนะ
- Apple was not mentioned. Neither was Amazon. Notable omissions. Something to find out in the book.
- The history of ads, starting off as a scare tactic (making people feel bad about themselves), is very interesting.
- The concept of AOL’s walled garden sounds like Scholarpedia. It failed. Why?
- Tim Wu coined the phrase Net Neutrality
- FCC upheld it.
- It was appealed. FCC won. Supreme Court probably won’t take the case (Wu said).
- Tim Wu focused on the past 5 years, saying the web has gotten worse, not better.
- Casino effect: when you turn on a compute to do a specific task. Then you wander for 4 hours without getting anything done. Attention hijacked.
- He kept saying we needed to find a new business model to replace ads model. He didn’t make a good case for any model.
- Contribution model (wikipedia, NPR)
- Users pay for content.
- Is there a cure? He didn’t mention it except for finding a new business model.
- Parallel with essay by Henry Kissinger.
- Fresh Air podcast. How Free Web Content Traps People In An Abyss Of Ads And Clickbait
October 17, 2016
- The Attention Merchants: The Epic Scramble to Get Inside Our Heads
by Tim Wu